Conversion Equation Evaluator!
If a grade is below 3 the ad must be re-worked.
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- Totally wrong concepts, try again
- Does not interrupt (or False-Uptime); does not engage, gets no results (what most people write)
- Basic ad structure is there; can’t be fixed with "red-line"
- Good ad that interrupts and engages; lacks power in building the case and an appealing call to action
- Engages prospect and builds case well; offer needs strengthened; needs help with wordsmithing (for power)
- Clear, passionate, precise & powerful Ad! Nails internal conversation. Irresistible and obvious choice!