Conversion Equation Evaluator!

If a grade is below 3 the ad must be re-worked.

Personal Info:
Interrupt: Headlines & Voice Over or Intro (for Radio/TV)
Engage: Promise To Educate & Facilitate Decision
Educate: Building Your Case
Offer: Risk Reversal / Ethical Bribe
Powerful, Passionate, Precise & Elegant Format

Total Number Of Points


This is your Conversion Propensity Score

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  • Totally wrong concepts, try again
  • Does not interrupt (or False-Uptime); does not engage, gets no results (what most people write)
  • Basic ad structure is there; can’t be fixed with "red-line"
  • Good ad that interrupts and engages; lacks power in building the case and an appealing call to action
  • Engages prospect and builds case well; offer needs strengthened; needs help with wordsmithing (for power)
  • Clear, passionate, precise & powerful Ad! Nails internal conversation. Irresistible and obvious choice!