9 Examples of Communication Objectives

OBJECTIVES are key to communication and therefore all of your marketing and sales initiatives. Too often we mix up the purpose of what we are saying by not keeping our eye on the objective and then using proven conversion elements like those easy steps of the BBR Conversion Equation: Interrupt, Engage, Educate and Offer in our messaging. Build Business Results (BBR) Network Mastermind Members may download it from the Business Advisory along with a template. As you all know this topic is dear to me and over the next few weeks, I'll be sharing more to help BBR Network Members with this critical skill. In the meantime, consider this started list against your specific objectives and do share with us your communication objectives in the Build Business Results (BBR) Network.

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Raksha Sukhia, SMB Growth Expert, Founder BBR Network.

Communication objectives are goals for messages or programs of communication. They are used to identify your audience, craft messages and evaluate results. Communication objectives is a broad term that can apply to areas such as marketing, sales, knowledge work, creative works, public speaking, governance, management and leadership. The following are illustrative examples of communication objectives.

1. Leadership

Getting people moving in the same direction to achieve a common goal. For example, reducing resistance to change.

2. Motivation

Motivating people to improve results such as productivity.

3. Knowledge

Conveying knowledge. For example, a training objective that everyone understand several foundational concepts at the end of a session.

4. Influence

Influencing actions. For example, an employee with an objective to change a team's strategy.

5. Persuasion

Selling an idea. For example, a public speaker who would like to change minds about a particular topic.

6. Entertainment

Entertaining an audience with music, art, humor or storytelling.

7. Demand Generation

Generating interest in a product or service.

8. Brand Awareness

Developing brand recognition and brand awareness such as top of mind.

9. Transaction

Getting to yes to close commercial transactions such as a sale or partnership agreement.

Source: John Spacey, Simplicable

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