Advertising Metrics, Digital Marketing, SMB Business Setup, Strategic Financial Management

How to Define (and Measure) the Metrics That are Crucial to Your Business

Metrics matter, but not all data is created equal. In the frantic hunt for ...

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Advertising Metrics, Customer Acquisition Costs, Digital Marketing

How to Measure Your Facebook Return on Ad Spend

Metrics, metrics, on the wall ...  I know I have the conversation with BBR ...

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Content Marketing, Digital Marketing, Entrepreneurship, Lead Generation Strategies and Tips, Small Business Marketing, Social Media and Influence Building

LinkedIn’s New Privacy Setting Prohibits Marketers from Exporting Emails

I've seen many marketers exploit strategies that will be affected by this cahnge first ...

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Content Marketing, Digital Marketing, Publicity and PR

3 Tools to Make Your Editorial Calendar More Effective

A few short years ago, simply writing useful articles regularly was enough to keep ...

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Digital Marketing, Small Business Marketing

101 Ways to Make More Sales Online

If you're trying to make money online, sooner or later you have to face ...

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Business Tips, Digital Marketing, Small Business Marketing, SMB Business Setup

Beginner’s Guide to Landing Pages

A well-designed landing page can greatly increase conversions for your PPC or email marketing ...

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