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Consumers: Only One-Quarter of Brand Emails Are Interesting Enough to Open

Do you know that marketing emails have been found to have…

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A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

And If you want to get your business or sales…

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Psychology of Prospecting: What You Need To Know About Finding Leads

If you don’t know who your ideal prospect is, where…

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Lack of Integration Resulting in Marketing Funnel Friction

In the context of marketing funnels, friction is a bad thing.…

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45 Essential Social Media Marketing Statistics for 2019

Social media is everywhere. For many people, social media is…

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Why You Need a Modern Email Preference Center and How to Build One

A preference center can be one of the best tools…

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How to Create Buyer-Focused Sales Content That Gets Traction

Correspondingly to the need for tailored content, the format of…

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CDPs, DMPs, CRMs… Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)

We know that data solutions can help to facilitate the…

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Four Points About Direct Mail’s Usage and Effectiveness

Do you know that Direct Mail is very effective at…

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