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COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021

Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn ads have grown in importance the most during the pandemic, according to recently-released survey data. The data also shows that the top challenges faced by B2B technology marketers in 2021 are balancing quantity with quality, digital fatique, and measuring the right key performance indicators (KPIs).

Read the full article to find out the impact of COVID 19 on B2B Marketers and the strategies to build business resilience.

See you on the action-field, 
Raksha Sukhia, SMB Growth Expert, 
Founder BBR Network.  #bbrnetwork

B2B tech marketers say webinars, SEO, and email are the three channels that have grown most in importance because of the COVID-19 pandemic, according to recent research from FINITE and 93x.

The report was based on data from a survey of 100+ B2B technology marketers who are part of the FINITE community.

Tech Marketing Channels in 2021

Some 57% of B2B tech marketers say webinars have increased in importance since the pandemic began; 39% say SEO has increased in importance, and 32% say email has increased in importance.

COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021

Tech Marketing Channels in 2021

Some 47% of B2B tech marketers say balancing quality and quantity is one of the biggest challenges they face in 2021; 44% cite digital fatigue, and 40% cite measuring the right KPIs.

 B2B Tech Marketers' Channel Strategies in 2021

About the research: The report was based on data from a survey or more than 100 B2B technology marketers who are part of the FINITE community.

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