COVID-19’s Impact on Marketers’ Content, Investment, and Targeting Strategies
Due to the pandemic, most of the marketers are shifting to create more online content, especially for the social media platforms and content on thought leadership topic. The following article shows reports based on the data from a surgery conducted between April 28 and May 6, 2020. The data illustrates the state of 452 marketers in the United States.
Anyway, 56% of the respondents are saying they have adjusted their strategy to create more social media content due to the COVID-19 pandemic, while 47% of them are saying their content has become more emotional.
Go through the whole articles to seek insights from the infographics described below.
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Founder BBR Network. #bbrnetwork
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical.
The report was based on data from a survey conducted between April 28 and May 6, 2020, among 452 marketers in the United States.
Some 56% of respondents say they've adjusted their strategy to create more social media content because of COVID-19, and 53% say they've adjusted their strategy to create more thought leadership content.
Some 47% of marketers say their content and/or creative has become more emotional because of COVID-19, and 31% say it has become more rational.
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The top channels/approaches marketers have shifted investment to because of COVID-19 are webinars (67% of respondents say so), organic social (56%), and online video (44%).
The top channels/approaches marketers have shifted investment away from because of COVID-19 are events (80% of respondents say so) and out-of-home (39%).
Some 43% of marketers say they have shifted their targeting strategy to reach audiences whose needs have changed because of COVID-19.
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