"Rarely do customers buy at first exposure. In fact they say today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. By using a simple formula called the "Conversion Equation" it is possible to reduce touch points and educate your customers to buy from you within 5-12 touch points or less. Here are some tips to think about when establishing your drip campaigns. And once they have bought from you it essential to keep the contact going. " We are helping our community build and brainstorm value adding content in the BRR Network. Do share with us a bit about the journey you are trying to educate your customers through.
So what do you say to them?
Educate your existing customers about what, you may be thinking. Consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers so that you can achieve element three in my profit formula: MORE TRANSACTIONS and so tht you keep your customers back to BUY AGAIN from you. These are people you already know to be a good sales potential…they’ve already bought from you!Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.
Here are a couple of key things to consider in your to use to retain your current customers:
Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.
Don't forget to highlight these cornerstone areas:
- Quality product/serviceOffering
- useful products/services that solve a problem for or enhance the life of a customer
- Offer subjects your customers find interesting
A consistent approach towards educating your customers and offering them real information and insight and you will be rewarded with loyalty and success. If you have an existing customer base make sure your current customers fall by the wayside!
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
So, there it is! Remember, if you are serious about growing business take advantage of a
FREE consultation. We can help you educate your customers and you can watch the benefits pay offer many-fold.
#Retaining Customers, #Drip Campaigns, #Email Automation #BBR Network #Build Busines Results Network.