In the earlier days, social media platforms like Facebook and Instagram had "stories" feature in their site. Finally, LinkedIn has done it as well. You can find it in your updated app and for web browsers, it's already in the new UI.
Stories are a very important thing for the marketers to pay attention on what should be posted as stories in the business pages they manage.
So, choose wisely what you are posting to your audience as they bear great significance in your marketing campaign.
Read the full article to see how to bring the best out of it.
In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October.
As with stories on other social networks such as Instagram, LinkedIn Stories are accessible for only 24 hours and can include photos as well as video.
How can marketers make the most of this mobile-first, mixed-media format?
A recent infographic (below) from Socialinsider explores five key ways businesses can incorporate LinkedIn Stories into their marketing plans.
Check out the infographic:
Source - Ayaz Nanji, marketing profs