Make Your Business Easier to Find on LinkedIn with the ‘Open for Business’ Feature

Learn about the new “Open for Business” feature and how to use it to make it easier for your prospects to find you on LinkedIn.

“Open For Business” is a new LinkedIn feature that helps contractors, freelancers and small business owners stand out in a sea of competition. It allows you to tell your prospects and anyone searching for your services that you’re available, what you offer, and where you are.

Not only that, it’s also Indexed by search engines, it’s searchable by all 650M+ members on LinkedIn and it allows potential clients that aren't connected to you on LinkedIn, to message you for free about your services, without using Inmail. It makes it that much easier to be found by the exact people searching for your services.

Most small businesses typically rely heavily on word of mouth. And in an effort to support their small business audience (totalling 10 million users on LinkedIn), this is a way for you to capitalize on and be part of the digital “word of mouth” conversation.

Essentially, it’s a new way to show up in search results so that people searching for the services you offer can find you when they are in-market. When you add services to your profile using this new feature, you’ll show up in searches being made for exactly what you offer.

LinkedIn clarifies it like this:

If you’ve noted that you provide marketing services or accounting services for example, and a member searches for “marketing,” or “accountant” they’ll now be able to see you in their search results with a highlight about the services you provide. From there, we encourage members to message you directly to inquire about your services.