A large proportion of the B2B buyers purchased and consumed webinar content last year. It is enough to motivate you to include webinars in your marketing. Some are already doing that, but for others, this is the right time!
How do the B2B companies use webinars for marketing? Do they target the top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale?
See how B2B marketers can make webinars successful and work up, down, and beyond the sales funnel. The article will give you a overall understanding and motivate you for sure.
However, have you joined our Build Business Results Network Private Community? If not, join now so that you don't miss any of our updates!
As you're about to learn in the following infographic, 75% of B2B buyers consumed webinar content last year. The fact makes a strong case for including webinars in your marketing—if you haven't already.
Most B2B companies are in fact using webinars. But how? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale?
In a recent article about making webinars work, Bethany Cartwright contends, "They work across the entire customer journey. From thought-leadership panel discussions to weekly live demos, webinars are a dynamic and effective way to move prospects down the funnel from awareness to closed deal and beyond."
I wanted to examine how B2B marketers can make webinars work up, down, and beyond the sales funnel. To do so, I tapped into ClickMeeting's annual State of Webinars report and additional resources and created an infographic (see below).
It's bound to give you some ideas and inspiration for connecting and engaging with customers via webinars.