PR Equals Free Publicity
“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham. Creating a systematic approach that attracts media is not difficult but required clarity of messaging and a consistent process. The BBR Network is in the process of developing Media Template for our membership.
Do reach out if you would like it.
See you on the action-field.
Raksha Sukhia, SMB Growth Expert, Founder BBR Network.
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.
The key to public relations lie in:
With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.
Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.
Here are the steps to get noticed by the media:
Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.
Put your press release in professional formatting. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.
Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and to industry professionals.
More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products/services you offer and made that clear in the press release. If you are provided people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life the media and public will be interested.
If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.
If you would like a free template on how to Pitch the Media, please send us a message in the BBR Network and we will send it to you.
Related Article
What’s a Good Landing Page Conversion Rate?
Business Agility Is the New Norm. Do You Have What It Takes?
Tags
#BBR Network, #Profitability, #Small Business Growth, #Small Business Marketing and Sales, #SMB, #SME, Build Business Results, Raksha Sukhia