12 Types of Target Audience

I question "Who is the the Target Audience?" to my clients, workshop attendees and BBR Network Mastermind Members multiple times daily so I cannot emphasize how important I think this topic is. Or, how many business owners don't get it quite right. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached and how well you do that has EVERYTHING to do with your results. Check out these 12 categories for thinking about your target audience.

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A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached.

The following are common types of target audience.

Everyone

Communications, media and entertainment with a large budget may target as broad an audience as possible. For example, a beverage company with a high market share may create ads that simply convey a positive feeling that is likely to have broad appeal.

Demographics

Demographics such as a film intended to appeal to a particular age group.

Locations

Locations such as information about a festival aimed at residents of a neighborhood in Tokyo.

Subculture

Subcultures are spontaneously formed groups that identify with a shared experience such as a music scene. In many cases, media and entertainment is targeted to a subculture.

Super Cultures

Super cultures are large groups that share elements of culture that span multiple nations such as classical music fans or sailing enthusiasts.

Needs

Information that targets a set of needs such as a video channel that helps people with common do-it-yourself home improvement projects.

Attitudes & Opinion

Target audiences based on how people feel about a particular topic. For example, a charity may seek communication channels that reach people who are concerned about an environmental problem.

Personality

Personality traits such as a movie for people with a certain sense of humor.

Lifestyle

A lifestyle is how people spend their time. For example, an audio book collection that targets people who have a long commute and would like to use the time to improve knowledge and skills.

Fans

Communications aimed at fans of a media or entertainment series.

Customers

Messages targeting existing customers of a firm. For example, ads for upgrading to a premium version of a service.

Target Market

A target market is an identified group of customers for a product or service. It is common for a target market and target audience to be different. For example, a target market could be everyone but advertising messages could be tailored to a particular demographic such as an advertisement for car insurance intended for people over 60.

Source: John Spacey, Simplicable

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