“So, get to know your customers. Humanize them. Humanize yourself. It’s worth it.” – Kristin Smaby
Knowing your customers better to gain a competitive edge, sounds simple but it’s easier said than done.
This is where buyer personas come into play. They put a face on stacks of the customer data that you have, enable you to personalize your marketing efforts, and target the right audience segments rather than mass messaging.
Even if you have personas in place, they should evolve with the direction your business is going in. Check out this crisp infographic to know everything there is to create clear and unambiguous personas.
If you want to grow and scale your small business or solo practice further than you ever dreamed, without having to read anymore blog posts or sign up for another course, the BBR Network Private Business Accelerator might be exactly what you need. The Build Business Results (BBR) Network is bringing together a small group of serious business owners across industries to work together to grow their businesses.
Source - Marketing Profs