Module 1 Goals:
Establish Your Market Dominating Positioning
Develop and Understand Your Target Audience/Segment
Build an Ideal Customer or Audience “Avatar”

Module 1 Action Items (Refer to IGNITE Playbook):
Explore with 3-5 potential customers and explore their “hot buttons” and pain points.
Develop your MDP using the templates
Flesh out your Target Audience/Segment using and the Customer Avatar
Share your MDP and your “hot buttons” and your innovative positioning them in the BBR Private Business Accelerator Group.

Module Two Goals:
Address and Build the “Message” part of the equation
Understand the Structure of a Brand Story to apply to your business
Understand the “Attractive Character” components and develop yourself as the attractive character
Learn how to build an elevator pitch and story brand and communicate it.
Build Your Brand Story and/or Attractive Character Video

Module 2 Action Items (Refer to IGNITE Playbook):

Create your Story Brand Statement
Create your Attractive Character
Use Lumen 5 (https://lumen5.com/) or any other video editing tools you choose and create your45-90 second video
Share your video with us in the BBR Private Business Accelerator Group.
Download 10s/30sec elevator pitch template and develop your 10second AND your 30s elevator pitch.

Map Your 3-step “Prospect Capture” Process: Develop your ongoing lead capture system & sales funnel. In this module, we will write key attraction statements & begin to understand how all the elements of an automation lead capture funnel fit together. 

Module 3 Goals
Understand the Rules of Direct Response Marketing
Establish your Lead Magnet
Map Your 3-Step Funnel
Conversion Websites Introduction
Understand Compelling Offers and Begin Structuring Your High Ticket Offer

Module 3 Action Items (Refer to IGNITE Playbook):
Understand the Rules of Direct Response Marketing
Establish your Lead Magnet
Map Your 3-Step Funnel
Conversion Websites Introduction
Understand Compelling Offers and Begin Structuring Your High Ticket Offer

The Basics of Traffic and Automation Tools
Building on the three-step funnel, you'll be ready for automation to maintain a lead capture mechanism. In this session, we will delve into the key digital marketing components & how the strategies and tools fit together to develop your client attraction process.

Module 4 Goals:
Understand the Basic Technology Stack for a Simple Funnel
Identify Which Funnel Components you have and need
Understand how Traffic Sources Feed into the Funnel
Understand Key Components of Conversion-Driven Landing Pages
Draft/Mock Up Your Funnel

Module 4 Action Items (Refer to IGNITE Playbook):
Decide How you are going to build your funnel and what tool you will use.
Ensure you have all your subscriptions and email automation tool in place and integrated to your site.
Finish Draft Content and Mock Up for your:
Traffic Generation Hook/Squeeze page
Sales Page with Upsell offer
Thank you/Delivery Page

Understanding a Value Ladder and Developing your Product Stack
In this session we will understand the purpose of a value ladder to increase revenues and discuss product UP-&-DOWN sells, bundling as a way to increase revenue and begin to establish solid, achievable revenue goals.

Module 5 Goals:
Revenue Planning and Goal Setting
Understanding Value Ladders and Why you need them
How Product Stacking affects your Revenue & Pricing
Key Customer Acquisition Metrics

Module 5 Action Items (Refer to IGNITE Playbook):
Calculate your Baseline Hourly Rate
Fill out your Revenue Goals and use it to determine pricing for the above
Construct Your Product Value Stack for your main offer line
Create the Irresistible Package Offer
Please Share the Webinar/Program Dates with a few referrals (or post with your comments)

Conversion Copywriting and Creating a Content Framework
We will review the BBR’s Conversion Equation model and apply it in developing conversion copy for your sales capture process.

Module 6 Goals:
Understand the Conversion Equation (IEEO) as it applies to your copy for sales pages and email
Map Your Buyers Journey across a 5-6 email series with key conversion factors
Understand and Leverage the Compelling message 8 step Framework
Leverage the power of testimonials

Module 6 Action Items (Refer to IGNITE Playbook):
Map Your Buyers Journey across a 5-6 email series with key conversion factors
Understand and Leverage the Compelling message 8 step Framework to draft 5-6 emails for your funnel
Create Your IGNITE PROGRAM testimonial video and post in the FB Group
Request 3 Clients to record or write testimonials for your offer

Nurturing Leads through the Customer Journey via a Drip Campaign
Building on your product stack & market segmentation we will hone the key stages of your customer buying journey from awareness to consideration and purchase. You will anticipate objections to your buyers & begin drafting out your email automation drip campaign.

Module 7 Goals:
Understand the value of a Drip Campaign
Develop Email Automation Sequence

Module 7 Actions (Refer to IGNITE Playbook):
Write Your Draft 6 Message Email Automation Series
Finish Any Unfinished
Record a Testimonial For This Program

Pulling it All together and Getting the Business Essentials in Place:
In this session we'll put into place and understand some of the "dashboard" and metrics you'll need to put into play to continue to evaluate and monitor your campaigns, to scale your business and meet your financial goals.

Module 8 Goals:
Implementing Pulling it all together
Developing a Marketing Plan
Moving Forward

Module 8 Actions (Refer to IGNITE Playbook):
Create and Market your Funnel
Get Your Templates and Planners in Place. To Monitor your Growth
Be Great
Leverage the Business Advisory and Private Accelerator Community
Plan Your next Funnels